Digital Advertising Specialist

This is a remote position.

Digita Global Marketing Ltd. (DGM) is a full-service communications (creative, advertising, marketing) agency based in Kingston, Jamaica. Our vision is to inspire innovation and incubate creativity in the global media, technology and advertising landscapes.

To make this vision a reality, we are recruiting intuitive, talented, disciplined, and driven individuals to accompany us on our regional and global expansion journey. We are offering an opportunity to an experienced high-performer who places excellence as their baseline and is willing to work diligently, creatively and dynamically to achieve our goal collaboratively.

If you have the above mindset, keep reading. Below we have detailed the mental (soft) and material (hard) skills that are non-negotiable for success in this position.

Roles & Responsibilities

• Continuously measure and optimize campaign performance, while also establishing benchmarks and recommending future tests.
• Developing marketing strategies and marketing plans to support and achieve business objectives.
• Preparing paid advertising performance reports.
• Tracking ad spend and conversions.
• Providing ongoing campaign management to ensure optimal performance and delivery of campaigns.
• Composing, launching, and optimizing social advertising campaigns using Facebook Ads Manager, Google Ads, and other platforms/tools.
• Developing and analyzing objective-based and data-driven digital ad campaigns.
• Conducting A/B testing to optimize ad performance.
• Other duties within the job scope as assigned by the Marketing Manager.

Requirements

1. Bachelor’s Degree in Marketing or a related field
2. A minimum of 2 years experience in Marketing, Digital Advertising, or in a similar industry.
3. Experience using email marketing software and ad platforms such as Google Ads and Facebook Business Suite
4. Pay-per-click experience with a paid advertising platform