GTM Growth Lead (ABM)

Forager is a fast-growing data-as-a-service platform providing high-accuracy people and company data to platforms and teams that rely on data to power GTM and recruiting workflows.

We’re building a repeatable, scalable outbound GTM engine targeting data-driven SaaS platforms (sales tech, recruiting tech, AI tools, and data platforms). This is a high-impact role working directly with the founder to design and execute that system from the ground up.

The Role

We’re hiring a GTM Growth Lead (ABM) to build and own our outbound pipeline engine.

This is not a traditional growth marketing role. The focus is:

• outbound ABM
• pipeline creation
• system design
• experimentation
• sales enablement

You will define who we target, how we prioritize accounts, how we engage them, and how we build a repeatable, signal-driven GTM engine.

What You’ll Do

• Build and maintain the TAM
• Define ICP, segmentation, and targeting
• Create an evergreen system to identify high-fit accounts
• Develop account scoring (Tier 1 / Tier 2 / Tier 3)
• Own the outbound motion
• Design messaging and sequences (email + LinkedIn)
• Work directly with SDR to improve reply rates and meeting conversion
• Run weekly experiments (targeting, messaging, offers)
• Build the GTM system
• Connect TAM → CRM → outbound workflows
• Ensure accounts and contacts are enriched and up to date
• Define tracking for pipeline and engagement
• Develop signal-driven outreach
• Identify triggers (hiring, product launches, funding, etc.)
• Build a system to prioritize accounts based on signals
• Create playbooks and enable the team
• Develop repeatable ABM playbooks (1:1 and scaled)
• Build messaging templates and objection handling
• Train SDRs and document processes for scale
• Support deal execution
• Help create assets (case studies, calculators, data samples)
• Incorporate sales feedback into messaging and targeting

What Success Looks Like

• Consistent Sales-Accepted Tier 1 / Tier 2 meetings held
• Strong outbound conversion (reply rate → meeting rate)
• A clear, repeatable outbound playbook

Measurable pipeline contribution from outbound

Important Note: This role is focused on outbound pipeline creation and ABM execution, not paid acquisition or traditional growth marketing.

Requirements

• Proven experience building outbound / ABM pipeline
• Track record of generating qualified meetings or pipeline
• Strong understanding of ICP, targeting, and messaging
• Hands-on operator (not just strategy)
• Comfortable working in a fast-paced startup
• Deep experience with Clay, Sales Nav, or sequencing tools
• Experience with SaaS platforms (GTM, recruiting, data, AI)
• Experience training SDRs and building playbooks

Benefits

• Build the outbound GTM engine from scratch
• Work directly with the founder
• High ownership and visible impact on revenue
• Opportunity to shape how the company scales