Demand Generation Manager

This is a remote position.

Location: Remote across India; may transition to onsite in the future

Shift: Overlap with US business hours

Know more about CloudLabs : CloudLabs: Hands-on Lab Platform for Training, POCs & Demo​

Spektra Systems is looking for a Demand Generation Manager to fuel CloudLabs' next phase of growth. You will build and run the demand engine that turns CloudLabs' expanding market presence into a consistent flow of qualified pipeline - owning the full journey from awareness through to sales-ready opportunity.

Primary responsibilities:

• Own the demand generation engine across paid search and social, SEO, content distribution, webinars, and lifecycle nurture programmes.
• Carry marketing-sourced pipeline targets and own the MQL-to-SQL funnel, including the handoff process and SLAs with the sales team.
• Build and manage marketing automation, lead scoring, and routing in HubSpot.
• Design and execute segment-specific campaigns across CloudLabs' buyer groups: training providers, ISVs, system integrators, enterprise, and education.
• Report on CAC, pipeline contribution, and channel ROI — and continuously optimise spend based on what's working.
• Partner closely with Product Marketing on messaging and with Sales on lead quality standards.

Requirements

What you bring:

• 4+ years in B2B demand generation or growth marketing, ideally in SaaS or a technical/IT training-adjacent space.
• Hands-on expertise with marketing automation platforms (HubSpot preferred), paid media, and performance analytics.
• Proven pipeline contribution — be ready to talk numbers.
• A test-and-learn mindset with a strong command of funnel metrics.

Nice to have:

• Experience marketing to technical buyers or within the Microsoft partner and cloud ecosystem.

Note: Please apply if you're attracted to a dynamic, high-growth environment where you're actively involved in shaping customer outcomes and driving business growth. Responsibilities and expected skills are subject to level and years of experience.

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