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Articulate

Articulate

Sr. Manager, Lifecycle Marketing

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Fully RemoteMarketingseniorUSA

Salary

Not listed

Posted

5h ago

Source

jobicy

The Senior Manager, Lifecycle Marketing oversees the lifecycle marketing strategy for the entire customer journey—from nurturing net new prospects through trial conversion, onboarding, retention, upsell, and cross-sell. This role is accountable for driving measurable revenue impact across each stage of the funnel and ensuring lifecycle marketing is a strategic growth lever for the business. They…

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  • Confirm attribution model and channel ownership clarity
  • Ask how performance is measured (pipeline vs revenue)
  • Check budget authority for the role's scope

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